What If You Walked Into Your Office
Tomorrow And Discovered ...

... that a virus, hacker, or system failure had erased every file on your computer. How confident are you that your data could be restored? If you are not backing up your network...or if you are, but have never tested your backups by performing a full system restore, you are at high risk for losing irreplaceable company files. If the information on your network or PC is important to you, then contact us today for a FREE Data Security Consultation.  We will come onsite to test your current back up system, answer your questions, and make recommendations on how you can secure your data to sleep better at night.

If you want complete PEACE OF MIND that your data is being backed up in a secure format that could quickly and easily be recovered…

    If you want to be absolutely certain that your computer network could be back up and running FAST in the event of a major disaster…

    If you don’t want to spend an arm and a leg on backing up your data…

    Then this may be the most important piece of information you read all year…

Dear Colleague,

   Please allow me to introduce myself…

   My name is Arno Joubert and I am the owner of Omniholdings IT Solutions. You may not have heard of me or my company before, but when you finish reading this letter, you’ll be very glad you finally did.

   How can I make such a bold statement?

                                                                                                                        Because almost every small business owner I talk to will confess that they don’t know for sure if their current data backup and disaster recovery plan would enable them to quickly and easily get their computer network back up and running in the event of a major disaster.

   As a matter of fact, most have NEVER done a test restore of their data and are purely hoping that their current IT person is “doing the right thing” to protect and back up their data.

Hope Is NOT A Good Strategy
When It Comes To Your Company’s Data!

  
Incredible, isn’t it?

   Most business owners don’t really know what they would do if a major virus or hacker attack destroyed their data…or if a natural disaster, fire, or flood wiped out their server…or if a hard drive failure or software malfunction corrupted their data.

   They are literally walking a tight rope without a net and won’t realize it until it’s too late.

   That’s why thousands of businesses lose millions of rands worth of data to disasters like fires, power outages, theft, equipment failure, and even simple human mistake. In almost every case, these businesses had some type of backup system in place, but were horrified to find out it wasn’t working when they needed it most.

   Fortunately there is a way to positively guarantee your data can be restored quickly and easily, which brings me to the point of this letter…

Our Proven “CleverCare Backup in a Box" Will Give You Complete Peace Of Mind That You Can Be Back Up And Running FAST In The Event Of A Major Data Disaster

   Thanks to our CleverCare Backup in a Box, you can rest assured that your data is being backed up in a format that is not only secure, but also easily recovered when you need it.

- Your files are automatically backed up every night right over the Internet. No more rotating and storing tapes or running the risk of tape failures!

- Your data is safe from fire, floods, storms, viruses, hackers, hardware malfunctions, and human error!

- You can back up ALL of your data and not be limited to the size of your tape drive.

Should a disaster occur, you can be back up and running the very next day…we GUARANTEE it.

Want To Know For Sure If Your Data Is Safe?
Our Free Data Security Analysis Will Reveal the Truth…

   As a prospective new client, I’d like to extend a “get to know us” offer of a FREE Data Security and Backup Analysis – a R2 500.00 value.

   I don’t normally give away free services at Omniholdings because if I did, I’d go out of business. But since you are reading this page and you are showing interest in our product, I thought this would be a great way to introduce our services to a few new clients.

   At no charge, a security specialist will come on site and…

• Check your network backups to make sure they are accurately backing up all of the critical files and information you would NEVER want to lose.

• Present a simple and easy to understand chart that will detail the makeup of your data, including the age and type of files you are backing up. Why should you care? Because many companies inadvertently use valuable computer storage to back up their employees’ personal MP3 files and movies.

• Discuss current data protection needs and explain in plain English where your risks are. We know everyone has a different level of risk tolerance, and we want to make sure all the risks you’re taking with your data are by choice not because of miscommunication or accident.

   Depending on what we discover, we’ll either give you a clean bill of health or reveal gaps in your data backup that could prove disastrous.

   If it’s appropriate, we’ll provide you with an action plan for further securing your data with our CleverCare Backup in a Box.

   I don’t expect everyone to become a client, but I do expect a small percentage to hire us to protect their most valuable asset, corporate data, and possibly even become loyal clients like [Name of well-known client] or [Name of well-known client].

But I Don’t Need a Free Data Security Analysis Because
My IT Guy Has it Covered…

   Maybe you don’t feel as though you have an urgent problem that needs to be fixed immediately. Maybe you think your data is perfectly safe. Many of our current clients felt their data was safe until it became necessary for them to RESTORE THEIR DATA.

   Unfortunately, that is when most companies “test” their data backup and restore solution. We are helping companies like yours AVOID embarrassing and extremely costly data catastrophes like these:

      Here’s, yet another…

Why Trust Us?

    There are a lot of companies offering offsite backup services, so what makes us so special? Why choose us over the dozens of other companies offering what appear to be the same services? I’m glad you asked because there are 5 BIG reasons to trust us with your data security:

1. Our state-of-the-art data center is…<Outline how/why your data center is secured. It doesn’t have to be unique to you, but it does have to impress them>. This means your data is locked down tight, protected from even the worst natural disasters, fire, flood, and theft.
   
   
2. We unconditionally guarantee the security and availability of your data or your money back. If the data is given to us, we will guarantee it will be available to you 24/7 or we’ll give you your money back!
   
   Most remote backup services try to promote money-back guarantees, but if you read the small print, they only refund the last 3 months of service fees. We’re willing to put our money where our mouth is and give you a full year’s service fees back if we fail to make your data available.
   
   
3. We carry liability insurance to cover YOU. <Outline whatever liability insurance you carry – Example: “We carry a $1 million dollar policy to cover errors and omissions. Do you know if your current IT person covers you this way?”>
   
   
4. We offer free help desk support for recovering files. Some companies charge you extra for this service, or don’t offer it at all.
   
   
5. We offer free disaster recovery services to restore your data if ALL of it is lost at one time. Again, most companies charge extra for this, or they don’t offer it at all. At no additional charge, we will work directly with your IT manager or network support consultant to get all of your data restored in the unfortunate event of a catastrophic loss.
   
   
6. We are a local company with a real, live office. <You may need to revise this if you are not local, or swap it out with other guarantees or a USP>. That might not seem too unique to you, but what you don’t realize is that some offsite data companies are made up of a couple of guys working from their back bedrooms with no way of actually reaching them other than by e-mail or phone.
   
   We’ll come on site, shake your hand, and buy you a cup of coffee. Wouldn’t you rather deal with a local company that can meet with you face to face rather than an unknown entity in a different state – or different country?

But Don’t Take Our Word for It –

Just Look What Our Clients Have to Say…

Note: Insert at least 3 testimonials here. REMOVE the smiling faces below with actual client pictures – logos are NOT a good substitution.

“I Sleep Easier At Night Now…”

   “Thanks to [COMPANY] and the [NAME OF BACKUP SERVICE] they provide, I never have to worry about my data being backed up and stored in a secure environment. I can’t tell you how thankful I am to have a backup and disaster recovery plan in place now; I never hope I have to use it, but it gives me great peace of mind knowing that if I do, I won’t be unpleasantly surprised.” – NAME, TITLE, COMPANY

“I Can’t Recommend Them Strongly Enough…”

“The biggest reason I use [COMPANY] is for the peace of mind they give me. Their [NAME OF BACKUP SERVICE] automatically backs up our data every night without fail. Plus, they monitor our servers, logs, and the health of our network 24/7/365 to make sure everything is running properly and to make sure lower-level maintenance on the network is getting done. They really make it easy and affordable too…I can’t recommend them strongly enough to any small business owner who doesn’t have the time or money to deal with computer problems.” - NAME, TITLE, COMPANY

“As a Business Owner I Have Some Sleepless Nights, but One of the Things I Don’t Worry About Anymore is Our Computer System and the Data it Holds”

   “As a business owner, I still have sleepless nights, but one of the things that I don’t worry about anymore is losing all the irreplaceable data we have and our system.

We are a very fast-growing company and our network holds a lot of critical data that I could never afford to lose; but if we had a disaster like a fire or a tornado, I know that we would be back up and running the next day because [COMPANY] is constantly monitoring our backups and our system to make sure nothing is going wrong that would jeopardize the security of our data and our records. You can’t put a price on that!” – NAME, TITLE, COMPANY

You Are Under No Obligation To Do Or Buy Anything

When You Say “Yes” To A
Free Data Security And Backup Analysis

   We also want to be very clear that there are no expectations on our part for you to do or buy anything when you take us up on our offer.

   As a matter of fact, I will give you my personal guarantee that you won’t have to deal with a pushy, arrogant salesperson because I don’t appreciate heavy sales pressure any more than you do.

   However, I cannot extend this offer forever because time and staff limitations simply won’t allow it.

In Order to Secure Your Free Data Security and Backup Analysis For Your Company, You MUST Respond On Or Before:

Date: ______________________

   Spots ARE limited so act today. I regretfully will have to withdraw this offer and make it available for someone else if you are unable to respond on time.

Here’s What You Need To Do Now:

   To schedule your FREE Data Security and Backup Analysis, simply:

1. Call our office at xxx-xxx-xxxx
   
   
2. Complete and fax back the enclosed Fast Response form
   
   
3. Go to our web site: www.yoururlhere.com/free

   We’ll respond immediately to answer any questions you have and to schedule a convenient time for a senior technician to come on site.

Dedicated to serving you,

[Your Name]

[Title]

[COMPANY], Inc.

P.S. I want to be very clear that when you take us up on this offer, you are not obligated or expected to buy anything.

As a matter of fact, I will give you my personal guarantee that you won’t have to deal with a pushy, arrogant sales person, because I don’t appreciate heavy sales pressure any more than you do. So go ahead and call us to schedule your free analysis now. You’ll be glad you did!

P.P.S. If nothing else, you will be able to know for certain just how good your current backup system is.  Just remember, you must respond by [DEADLINE] in order to acquire this service.

Our 100% Peace Of Mind DOUBLE Guarantee:

[Insert Your Guarantee Here – We Guarantee That Our [NAME OF BACKUP SERVICE] is the most secure, reliable, and economical way to back up your critical data that we are willing to put a DOUBLE guarantee on it.

Guarantee #1: If you find an equally secure and reliable way to back up your data, we’ll match or beat the price.

Guarantee #2: We protect YOU with a $1 million dollar errors and omissions insurance policy so if – in the rare chance – you are not able to recover your data within 24 hours or less, we will refund every penny you’ve paid for our services from the beginning of our contract.
Include this on a separate piece of bright orange paper in the letter

True, Hard Facts About Data Loss

ü The average failure rate of disk and tape drives is 100% - ALL DRIVES WILL EVENTUALLY FAIL.

ü Only 34% of companies test their tape backups, and of those who do, 77% have found failures.

ü 60% of companies that lose their data will go out of business within 6 months of the disaster.

ü Over ½ of critical corporate data resides on unprotected PC desktops and laptops.

ü Key causes for data loss are:

• 78% Hardware or system malfunction
• 11% Human error
• 7% Software corruption or program malfunction
• 2% Computer viruses
• 1% Natural disasters
• 1% Other
  
  

ü Only 25% of users frequently back up their files, yet 85% of those same users say they are very concerned about losing important digital data.

ü More than 22% said backing up their PCs was on their to-do list, but they seldom do it.

ü 30% of companies report that they still do not have a disaster recovery program in place, and 2 out of 3 feel their data backup and disaster recovery plans have significant vulnerabilities.

ü 1 in 25 notebooks are stolen, broken or destroyed each year.

ü Today’s hard drives store 500 times the data stored on the drives of a decade ago. This increased capacity amplifies the impact of data loss, making mechanical precision more critical.

ü You have a 30% chance of having a corrupted file within a one-year time frame.

*Source: VaultLogix

“I’m SO glad we had [YourName] at [YourCompany] set up a backup system for our network. Not a week later a virus corrupted our entire network. If we didn’t have that backup system in place, we would have lost several critical documents and we spent thousands of dollars to clean and restore our network.  Since we had the backups in place, we were  up and running in just a couple of hours. If you don’t have a reliable network backup system in place, get one NOW. You’ll be glad you did.” - Name, Title, Company

Not Sure You Want To Call Us Just Yet?

Then Call Our Free Recorded Message Hotline At 800-xxx-xxxx

To Learn The 5 Most Deadly and Costly Mistakes Small Business Owners Make With Data Security and Backups, And How You
Can Avoid Them

You’ll hear a short recorded message and learn the 5 most deadly and costly mistakes small business owners make with their irreplaceable data files, what you can do to avoid these disasters, and 3 smart questions to ask ANY computer technician before letting them work on your computer or network. This message could save you thousands of dollars and countless hours of frustration!

Call 800-xxx-xxxx Now!

aster Recovery

Statistics show that on average, over 40% of businesses that do not have a Disaster Recovery Plan go out of business after a major loss like a fire, a break-in, a storm or sabotage.

A Good Plan increases Your Chances of Recovery

There is no reason a temporary setback should turn into a permanent failure - if you protect your organisation before disaster strikes. The first step is to create a Disaster Recovery, or Business Continuity Plan. We can help you get started right away. We will put together a comprehensive plan for your entire organisation, considering key components crucial to your recovery, and establish a formal plan to be followed to restore your business continuity when a disaster occurs.

Your Disaster Recovery Plan will be a comprehensive, step-by-step procedure for you and your staff to follow, covering such items as contacting your local authorities and insurance carriers, re-establishing phone services, sourcing equipment, restoring data, and all essentials needed to restore your organisation’s operational capability.

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